Business Intelligence can be applied to the following business purposes (MARCKM), in order to drive business value.
Measurement – program that creates a hierarchy of Performance metrics (see also Metrics Reference Model) and Benchmarking that informs business leaders about progress towards business goals (AKA Business process management).
Analytics – program that builds quantitative processes for a business to arrive at optimal decisions and to perform Business Knowledge Discovery. Frequently involves: data mining, process mining, statistical analysis, Predictive analytics, Predictive modeling, Business process modeling Reporting/Enterprise Reporting – program that builds infrastructure for Strategic Reporting to serve the Strategic management of a business, NOT Operational Reporting. Frequently involves: Data visualization, Executive information system, OLAP
Collaboration/Collaboration platform – program that gets different areas (both inside and outside the business) to work together through Data sharing and Electronic Data Interchange. Knowledge Management – program to make the company data driven through strategies and practices to identify, create, represent, distribute, and enable adoption of insights and experiences that are true business knowledge. Knowledge Management leads to Learning Management and Regulatory compliance/Compliance.